Have You Got the “4 Ps” Right?

Pay attention to the 4 Ps to sell your house quickly and for a great price even in a tough market.

  1. Accurate Price

Anyone can quickly sell an under-priced property but even the most skilled negotiator can’t talk someone into buying if it’s overpriced. The challenge is to hit the sweet spot from day 1—priced so the seller receives the maximum possible benefit and the buyer is satisfied they paid fair market value.

  1. Immaculate Presentation

Buyers are willing to pay more for attractive, clean, tidy, well-maintained homes. Spending the time and a few dollars to freshen the appearance of your home almost always brings a good return on investment.

  1. Extensive Promotion

Every potential buyer needs to know your home is for sale. Quality marketing spans multiple platforms—print and digital, websites and social media as well as emails to large lists of active buyers and other agent networks.

Strong advertising is an investment in a better sale price.

  1. Proficient Person

The role of a real estate professional is not merely a “go-between buyer and seller”. It is to represent and act on behalf of the seller to market a home far and wide, work with buyers, negotiate and eventually find that one buyer willing to pay more than the rest, then make sure they do. It’s both a science and an art.

Selecting a salesperson with extensive skills and experience who is also an expert in your local area is imperative to sell your home quickly and for the best price possible.

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